Are you planning on setting up an SEO campaign to boost your brand’s local online presence? Here are some tips to get you started.
Before you even begin, you must make sure you have a physical, brick, and mortar address in (or very close to) your targeted location. Once that’s out of the way, then you should:
Make proper use of Google My Business.
Google has placed more importance on GMB; this means that any business information you include here is reflected on Google Maps and Search. The customers’ job to find you becomes much easier this way, whether they use a tablet, PC, or smartphone. In building or developing your Google my Business location for local SEO even further, make sure to use complete, accurate, consistent, and relevant information you can verify when setting up your GMB account. While you’re at it, see to it that the Name, Address, and Phone Number (or NAP) on your site matches the NAP on GMB. Aside from adding contact info to your website, it’s essential to include an actual map on your website, so that viewers can see your exact position. Lastly, you must also ensure all of your products are in accordance with the main categories of GMB and that they suit a wider search group. A professional Long Island SEO company can help you here.
Before you even begin, you must make sure you have a physical, brick, and mortar address in (or very close to) your targeted location. Once that’s out of the way, then you should:
Make proper use of Google My Business.
Google has placed more importance on GMB; this means that any business information you include here is reflected on Google Maps and Search. The customers’ job to find you becomes much easier this way, whether they use a tablet, PC, or smartphone. In building or developing your Google my Business location for local SEO even further, make sure to use complete, accurate, consistent, and relevant information you can verify when setting up your GMB account. While you’re at it, see to it that the Name, Address, and Phone Number (or NAP) on your site matches the NAP on GMB. Aside from adding contact info to your website, it’s essential to include an actual map on your website, so that viewers can see your exact position. Lastly, you must also ensure all of your products are in accordance with the main categories of GMB and that they suit a wider search group. A professional Long Island SEO company can help you here.
Use proper citations.
Using citations in major local directories can make or break your local SEO. Citations can help in building authority and integrity for your site, and above all, drive useful traffic to your page(s). Additionally, if you don’t have a website, which is a must nowadays, local listings can put your business on the map.
If you are taking citations into consideration, make sure that:
Still, sorting through an SEO company to find one that can boost your Google rankings? It’s recommended to go with a Long Island web development company that also offers SEO services – it’s much easier to make the necessary adjustments to the site, without any conflicts!
Using citations in major local directories can make or break your local SEO. Citations can help in building authority and integrity for your site, and above all, drive useful traffic to your page(s). Additionally, if you don’t have a website, which is a must nowadays, local listings can put your business on the map.
If you are taking citations into consideration, make sure that:
- You have consistent citations;
- You are using citations from trusted, respected websites;
- You find ways to let your business get mentioned in various articles or blog posts in local newspapers;
- You have lots of location-relevant and industry-relevant domains that positively cite your company.
Still, sorting through an SEO company to find one that can boost your Google rankings? It’s recommended to go with a Long Island web development company that also offers SEO services – it’s much easier to make the necessary adjustments to the site, without any conflicts!
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