How Does Google’s latest update BERT Impact SEO?

There is no denying that Google is renowned for its various algorithm updates and even more significant core updates. That’s why, over the year, SEO has become increasingly difficult for the marketing team. Recently Google has launched its latest update – Google Bidirectional Encoder Representations from Transformers (BERT), which is considered the most significant update in five years.

With Google BERT update, your marketing team, once again, will need to advance their necessary SEO strategies to make your site and content useful and SEO friendly. Google BERT will help you stay in the competitive market. Why? Because BERT officially impacts 10% of search queries, this update welcomes changes for SEO.

What is Google BERT?

Google BERT is a neural network-based technique to better understand of Natural Language Processing (NLP). In simple words, BERT uses AI machine learning to help Google understand the context of a search query better, and that’s an excellent tool for Long Island SEO experts. Additionally, this update is capable of leveraging context, helping computers understand the language of context at the human level, and provide relevant results.

How does BERT affect SEO?

While the BERT update affects only one in ten search queries on average, as an SEO marketer, you should be prepared to see significant alter in your search engine rankings over the coming weeks. Why? Because this update still represents a large number of results as it is so advanced.

The BERT update also affects content length. According to this update, longer content is no priority for Google. Longer content is still valuable, but now Google gives more importance to specific answers. So, you should create content with particular user queries in mind. Additionally, you should make sure that your site is ready for the Google BERT update. For that, you can hire a high-quality service of website design on Long Island.

So, if you don’t have enough knowledge about Google’s latest update BERT, you need to hire an expert to optimize your SEO for the BERT update.