Why Should You Incorporate Videos in Your Website Design?

When highlighting the importance of content marketing, the phrase "content is king" is often used. You should definitely use video in your website design, which is also effective content marketing. Furthermore, while text-based information is helpful to a diverse range of audiences, visual marketing is a far more effective tool for promoting interactions and engagements.

Check out the following three reasons why you should work with a professional NYC web development agency to use video in your website:

Boost your rankings: Google's search algorithm takes into account the "dwell time" of website visitors. The idea is that if visitors spend more time than usual on your website, it must have high-quality content. Adding a compelling video to your website is an excellent way to capture — and keep — the attention of visitors. This, in turn, helps boost your search engine rankings.

Showcase the uniqueness of your business: In today's digital world, people are increasingly shopping, working, and communicating online. While this is incredibly convenient, it reduces the frequency with which we put faces to names. Videos are a great way to humanize your business and develop a deep relationship with your audience. Using video to demonstrate your brand's uniqueness helps visitors better understand who you are, what you do, and what your mission is — this fosters a sense of trust and relationship between your business and your visitors.

Set yourself apart from everyone else: Videos are an essential element of content marketing and will certainly become more so in the future. That being said, because less than half of businesses currently use video in their marketing, you still have a chance to stand out from the crowd by adopting this efficient marketing method.

Now that you understand the importance of hiring a New York web development agency to incorporate videos into your business website, remember to share your videos on YouTube and all of your social profiles to increase their reach. Use catchy titles and keyword-rich descriptions to make it easier for people to find your videos, and you will be well on your way to raising engagement and conversions!