Six SEO Mistakes to Avoid In 2020

Are you considering SEO to improve your online visibility and make 2020 the best year for your online business? In that case, make sure you avoid these common (yet often overlooked) mistakes:

Choosing the wrong keywords

SEO is all about getting your website ranked for specific keywords. So, it only makes sense that you go for the right keywords to be ranked. You can begin your keyword-research by using tools such as Google Keyword Planner, Ubersuggest, keywordtool.io, to name a few.

Using the keywords excessively (stuffing)

Using the same keyword(s) too many times is considered spamming by search engines.  Ideally, the keyword density should be 0.5 to 1%, so keep it that way.

Publishing unoriginal content

Unless you’re okay with being penalized by search engines, make sure you keep your website content original and 100% plagiarism-free.

Not using alt tags

Any Long Island SEO expert will tell you that alt tags are crucial for successful SEO, and ignoring this aspect will be bad for your website ranking. Search engine bots are not programmed to read text on pictures, and without alt tags, there’s no way to help search engines know what your images are describing.

Getting low-quality backlinks

If you want to improve your website’s online visibility, you should aim to get a lot of backlinks. But not just any backlinks will do – you should get backlinks from sites that have a good reputation and high search ranking, or else, you risk losing your hard-earned search rankings. 

Partnering with the wrong SEO agency

Do you want to spend thousands of dollars trying to skyrocket your search rankings and then realize you’ve been scammed? SEO is not a magic pill. It’s a complex process that requires a lot of effort to work. So, make sure you partner with a reputed Long Island SEO company with a long and impressive portfolio to show.  

Final Notes

So, these were seven of the most common mistakes webmasters and Internet marketers should avoid when running an SEO campaign. Can you think of another common mistake that can kill any SEO campaign? Let us know in the comments below!