Why verifying your ‘Google My Business’ profile is a must for local businesses?

If you, as a local business owner, want to enhance your online presence and drive more traffic to your website, there’s an easy and effective solution for you called ‘Google My Business.’
Google My Business or GMB is a free directory listing that combines the now-defunct Google+, Google Places, and Google maps. By claiming and verifying your GMB listing, you can put your business on the map – both figuratively and literally. You can also actively manage your online presence from one single dashboard, while also increasing your local search traffic.
Still confused as to why you should verify your Google My Business? Here are a few reasons that might convince you otherwise.
Stand out from your competition 
When you ensure relevant information is available on your GMB profile, a Google page for your business is automatically created. With strong reviews, quality image of your business or related services, this page help your business stand out from other online businesses.
Instant Interaction
Google My Business accounts provide ample opportunities for immediate interaction. By ensuring your information is accurate, potential customers can access your website, while mobile users can call you directly from your GMB listing in one click. That’s why you also need to ensure that your Long Island web design is mobile-friendly.
Increase traffic and sales
By verifying your Google My Business listing, you can increase your website traffic and sales. According to Google, just by having a listing and showing up in local searches, businesses are about 70 percent more likely to attract customers to visit your location from browsing potentials.
So, these are three key reasons why you should verify your Google My Business profile. On the other hand, if you don’t claim your GMB listing online, your site won’t deliver satisfactory results. You can get in touch with an SEO Company in Long Island, NY, to get efficient, long-lasting local search results for your business.

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