Many times, you might have seen that the efforts made by a successful search engine optimization expert get badly affected by web development mistakes made by your developer. Good web design or web development is the critical aspect of your website and your business, so; try to avoid mistakes that can ruin your brand.
Today, the first impression is made by a company’s website only. To avoid such mistakes that can spoil your relationship with your customers, consult a digital marketing agency. Look for an agency that can provide you professional web development services so that you can easily grab the attention of your potential clients.
Here, a few mistakes are discussed below that many web developers make.
Not adding tracking code
If you don’t add tracking code to your website, you may lose the traffic that you earned through your high efforts. Look for a digital marketing agency that has a team of professional web developers who always add Google Analytics tracking code to their every page of the website. This can increase your website traffic and also, increase the numbers of leads.
Focusing on visuals over text
Adding more images to your website, instead of text can be harmful to your SEO campaign. Although it looks good on your website, it can slow down your website. Try to focus on sufficient numbers of images to look pretty along with enough text, which is beneficial for search engine optimization.
Not using proper redirects
Don’t forget to use 301 re-directs while removing your page from your website. Simply removing your page can affect SEO but, re-directing can preserve any SEO link trust, provides you with better user experience, and stops users from landing on a 404 error page.
Try to avoid such mistakes and search for an SEO company on Long Island to know more about the things that can harm your SEO campaign. Design an effective website for your business and attract more customers to your business.
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